Question 1

Briefly comment on the problems faced by researchers in conducting marketing research in India?

Accepted Answer

Marketing research in India, while critical for businesses operating in a diverse and rapidly evolving market, faces a unique set of challenges that researchers must navigate. These problems stem from the country's vast geographical expanse, diverse socio-cultural landscape, varying levels of literacy, and infrastructural limitations. Understanding these issues is crucial for designing effective research methodologies as elaborated in courses like MS-66.

One significant problem is the **lack of

Question 2

Discuss the different aspects of classification of data. What are the likely problems encountered in the classification and how they can be handled?

Accepted Answer

Data classification is a fundamental step in marketing research, transforming raw, heterogeneous data into organized, homogeneous groups. It involves arranging collected observations into classes or categories based on their similarities, making the data comprehensible, interpretable, and suitable for further statistical analysis. The primary goal is to simplify complex data and highlight significant features for informed decision-making.

**Aspects of Data Classification**

Classification aims

Question 3

What sort of marketing information can be collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended question.

Accepted Answer

Questionnaires serve as a fundamental tool in marketing research for collecting primary data directly from respondents. They allow researchers to systematically gather a wide array of information critical for understanding consumer behavior, market trends, and product perceptions. The design of a questionnaire, particularly the choice between open-ended and closed-ended questions, significantly impacts the depth and type of insights obtained.

### Marketing Information Collected via Questionnai

Question 4

Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Accepted Answer

Conjoint analysis is a powerful multivariate statistical technique in marketing research used to understand how consumers value different attributes of a product or service. It helps in decomposing overall preferences for multi-attribute options into the 'part-worth utilities' for each attribute level, thereby revealing the relative importance consumers place on different features when making trade-offs. This method is particularly amenable to marketing research problems where understanding comp

Question 5

What design would you use for following situations? Justify your answer.

Accepted Answer

Answer available — download the full PDF for complete details.

MS-66 Solved Assignment — January 2026 / July 2025

Marketing Research | IGNOU Management Programme (MP)

MS-66—January 2026 / July 2025

Marketing Research

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MS-66 Assignment Questions — January 2026

Q1. Briefly comment on the problems faced by researchers in conducting marketing research in India?

Q2. Discuss the different aspects of classification of data. What are the likely problems encountered in the classification and how they can be handled?

Q3. What sort of marketing information can be collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended question.

Q4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Q5. What design would you use for following situations? Justify your answer.