Question 1

Give characteristics of a global firm? Give any two examples of Indian firms which you consider global. Also give the reasons for considering so.

Accepted Answer

A global firm, in the context of international marketing, transcends national boundaries in its strategic planning, operations, and market scope. Unlike a multinational firm that adapts extensively to local markets, a global firm often seeks integration and standardization across its worldwide operations to achieve economies of scale and scope, while still being responsive to critical local nuances. It views the world as a single, interconnected market rather than a collection of separate nation

Question 2

Compare and contrast between concentric diversification, horizontal diversification, and conglomerate diversification?

Accepted Answer

Diversification is a core corporate growth strategy that involves entering new markets or developing new products outside a company's current business scope. As discussed in MS-64, it is particularly vital for international firms seeking to mitigate risks, leverage existing capabilities, or tap into new opportunities across various global regions. This strategy allows companies to expand their operations beyond their current product-market focus, ultimately aiming for enhanced growth and stabili

Question 3

What are the different parties in a letter of credit? Explain the step-by-step procedure of realising export proceeds.

Accepted Answer

A Letter of Credit (LC) is a crucial financial instrument in international trade, ensuring payment to the exporter provided they meet specified conditions. It represents a bank's irrevocable undertaking to pay the beneficiary, providing security for both the buyer and seller. The process involves several key parties and a structured step-by-step procedure for realizing export proceeds.

**Parties in a Letter of Credit**

The parties involved in a letter of credit transaction each play a distinct

Question 4

What is transfer price? What are the methods for determining transfer prices?

Accepted Answer

Transfer price refers to the internal price at which one division or subsidiary of a multinational corporation (MNC) sells goods, services, or intellectual property to another related division or subsidiary located in a different country. This pricing mechanism is not subject to external market forces directly but profoundly impacts the profitability of individual units, overall corporate tax liability, and the global allocation of resources.

It serves as a critical tool for performance evaluat

Question 5

Write short notes on following.

Accepted Answer

Answer available — download the full PDF for complete details.

MS-64 Solved Assignment — January 2026 / July 2026

International Marketing | IGNOU Management Programme (MP)

MS-64—January 2026 / July 2026

International Marketing

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MS-64 Assignment Questions — January 2026

Q1. Give characteristics of a global firm? Give any two examples of Indian firms which you consider global. Also give the reasons for considering so.

Q2. Compare and contrast between concentric diversification, horizontal diversification, and conglomerate diversification?

Q3. What are the different parties in a letter of credit? Explain the step-by-step procedure of realising export proceeds.

Q4. What is transfer price? What are the methods for determining transfer prices?

Q5. Write short notes on following.