Question 1

The rise of OTT platforms, social media, and mobile-first content has significantly altered media audience behaviour in India. Analyse how changing media audiences and media literacy influence the planning of integrated campaigns, with reference to any one recent Indian campaign or platform. (Releva

Accepted Answer

The rapid ascent of OTT platforms, social media, and mobile-first content has fundamentally reshaped media consumption patterns in India, leading to a highly fragmented, active, and discerning audience. This shift necessitates a complete re-evaluation of integrated campaign planning, moving away from traditional mass media approaches to more targeted, engaging, and ethically sound strategies.

Unit 1 (Media Audiences) highlights that Indian audiences are no longer passive recipients but active p

Question 2

The recent General Elections in India witnessed extensive use of digital media, targeted messaging, and multi-platform communication. Analyse the media planning and media selection strategies used in any one political or election-related campaign, highlighting the role of traditional and digital med

Accepted Answer

The recent General Elections in India, particularly the 2024 Lok Sabha campaign, exemplified a sophisticated approach to media planning and selection, characterized by extensive digital media use, targeted messaging, and multi-platform communication. Analyzing the Bharatiya Janata Party (BJP)'s campaign demonstrates a robust integration of traditional and digital strategies to reach a diverse and vast electorate.

According to **Unit 5 – Media Planning Concepts**, effective media planning begins

Question 3

Recent campaigns by brands such as Swachh Bharat Mission, Fit India, or road safety initiatives rely heavily on persuasive appeals and visual symbolism. Analyse any one such campaign by examining the use of persuasive appeals, colour psychology, and campaign research in influencing audience behaviou

Accepted Answer

The Swachh Bharat Abhiyan (SBA) stands as a prominent example of a public health campaign effectively leveraging persuasive appeals, colour psychology, and extensive campaign research to influence audience behaviour towards improved sanitation and hygiene.

SBA's primary objective, as outlined in national policy documents and public communications, was to eradicate open defecation and achieve universal sanitation coverage in India. To achieve this monumental goal, the campaign employed a multi-p

Question 4

Rebranding exercises by Indian organisations (such as Air India, LIC, or Tata Group digital transformation) involve communication across multiple media platforms. Analyse any one rebranding campaign and discuss how integrated communication strategies are used to ensure message consistency and audien

Accepted Answer

Rebranding exercises are critical for organisations to refresh their identity, adapt to market changes, or signal a new strategic direction. These initiatives heavily rely on integrated communication strategies (ICS) to ensure message consistency and foster audience acceptance across diverse media platforms. For this analysis, we will examine the rebranding campaign of **Air India** under the Tata Group.

Air India, after being reacquired by the Tata Group, underwent a significant rebranding in

Question 5

Social sector campaigns addressing issues such as public health, sanitation, gender equality, or environmental sustainability increasingly combine advocacy, grassroots communication, and public service advertising. Analyse any one such campaign and examine how social marketing communication and publ

Accepted Answer

Social sector campaigns today require a multi-faceted approach, integrating advocacy, grassroots communication, and public service advertising to effectively mobilize public participation. Let's analyze the **Swachh Bharat Abhiyan (SBA) or Clean India Mission** as a prime example, launched by the Indian government to achieve universal sanitation and eradicate open defecation.

SBA effectively applied **social marketing communication** principles (Unit 13) to drive behavioral change. The 'Product

MNM-026 Solved Assignment — January 2026 / July 2026

INTEGRATED CAMPAIGN PLANNING | IGNOU POST GRADUATE DIPLOMA IN ADVERTISING AND INTEGRATED COMMUNICATIONS (PGDAIC)

MNM-026—January 2026 / July 2026

INTEGRATED CAMPAIGN PLANNING

Questions & Answers

Download Study Materials

Related Courses

MNM-026 Assignment Questions — January 2026