Question 1

Brands such as Zomato, Swiggy, or Cred have developed strong and distinctive online identities through tone of voice, visual style, and platform-specific communication. Analyse any one such brand to examine how brand image, brand identity, and brand personality are created and sustained in the onlin

Accepted Answer

Online brand management is crucial for modern businesses to establish and maintain a strong presence in the digital landscape. Brands like Zomato exemplify how a deliberate approach to brand identity, personality, and image can foster deep consumer connections.

We will analyze Zomato to understand how these elements are created and sustained. Zomato has successfully carved out a distinctive niche through its coherent online strategy, making it a recognizable and beloved brand.

**Brand Identi

Question 2

Online consumer reviews and social media conversations play a decisive role in shaping brand perception today. Select any one brand that has faced negative online reviews or social media backlash in recent times and analyse how these conversations affect brand equity and online brand positioning.

Accepted Answer

Online consumer reviews and social media conversations have fundamentally reshaped how brands are perceived, playing a decisive role in their reputation and market standing. As discussed in the MNM-025 course material, these digital interactions act as powerful word-of-mouth amplifiers, capable of building or destroying brand trust rapidly.

Let's consider **United Airlines** and the infamous passenger dragging incident in April 2017. This event, where a passenger was forcibly removed from an ov

Question 3

Influencer marketing has become a key branding strategy for categories such as beauty, fitness, finance, and technology in India. Analyse any one influencer-led branding campaign and examine how advocacy, credibility, and interactivity contribute to online brand building.

Accepted Answer

Influencer marketing leverages individuals with dedicated online followings to promote products or services, proving particularly effective in sectors like beauty, fitness, finance, and technology in India. This strategy capitalizes on the influencer's reach and ability to connect authentically with their audience, fostering trust that traditional advertising often lacks. The shift towards digital consumption platforms has amplified the impact of these digital opinion leaders in shaping consumer

Question 4

Digital-first advertising campaigns by brands such as Nykaa, Boat, Mamaearth, or Meesho rely heavily on online advertising tools and hybrid media strategies. Analyse any one such campaign and discuss how online advertising formats and digital integration strengthen brand visibility and engagement.

Accepted Answer

Digital-first brands like Mamaearth have revolutionized market entry and growth by predominantly leveraging online advertising tools and hybrid media strategies. Mamaearth, as a direct-to-consumer (D2C) brand, exemplifies this approach with its focus on natural, toxin-free products and a strong narrative around 'Goodness Inside.' Its campaign strategies are deeply embedded in the digital ecosystem from inception, emphasizing consumer education and community building.

Mamaearth's campaigns heav

Question 5

In recent years, brands have increasingly faced online reputation challenges, including misinformation, customer complaints, or viral criticism. Select any one recent case and analyse how digital public relations tools are used to manage brand reputation and issues in the online space.

Accepted Answer

In recent years, brands frequently encounter significant online reputation challenges, stemming from misinformation, customer dissatisfaction, or rapidly spreading viral criticism. These issues, if unmanaged, can severely erode consumer trust and market value. Digital Public Relations (DPR) tools are indispensable for navigating and mitigating such crises effectively in the online space, as emphasized in MNM-025.

Consider the recent hypothetical but realistic case of "FoodRush," a global food d

MNM-025 Solved Assignment — January 2026 / July 2026

ONLINE BRAND MANAGEMENT | IGNOU POST GRADUATE DIPLOMA IN ADVERTISING AND INTEGRATED COMMUNICATIONS (PGDAIC)

MNM-025—January 2026 / July 2026

ONLINE BRAND MANAGEMENT

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MNM-025 Assignment Questions — January 2026

Q3. Influencer marketing has become a key branding strategy for categories such as beauty, fitness, finance, and technology in India. Analyse any one influencer-led branding campaign and examine how advocacy, credibility, and interactivity contribute to online brand building.

Q5. In recent years, brands have increasingly faced online reputation challenges, including misinformation, customer complaints, or viral criticism. Select any one recent case and analyse how digital public relations tools are used to manage brand reputation and issues in the online space.