Question 1

In recent years, Indian corporates such as Tata Group, Infosys, or Adani Group have actively communicated during periods of public scrutiny and reputation challenges. Analyse how public relations principles and two-way communication models are used by any one such organisation to build credibility a

Accepted Answer

In recent years, Indian corporates have increasingly recognized the critical role of public relations in navigating periods of public scrutiny and reputation challenges. The Tata Group stands as a prominent example, consistently leveraging core public relations principles and two-way communication models to build credibility and foster robust stakeholder relationships amidst various challenges.

Tata Group's approach is deeply rooted in its foundational values of trust, transparency, and ethical

Question 2

The COVID-19 pandemic, airline disruptions, or major industrial accidents have highlighted the importance of crisis and disaster communication. Select any one recent crisis situation in India and critically examine the role of public relations in managing information flow, media relations, and publi

Accepted Answer

Crisis communication is a critical function of public relations, especially in mitigating the negative impacts of unforeseen events. The Odisha Train Accident in June 2023, involving multiple trains and resulting in significant casualties, serves as a poignant example of a crisis demanding robust PR intervention. This incident underscored the indispensable role of public relations in managing information flow, media relations, and public trust amidst widespread shock and concern.

From the outse

Question 3

Corporate Social Responsibility (CSR) initiatives by Indian organisations such as Swachh Bharat partnerships, sustainability campaigns, or education and health programmes are often communicated through PR strategies. Analyse any one CSR initiative and examine how public relations is used to align or

Accepted Answer

Corporate Social Responsibility (CSR) refers to a company's commitment to operate ethically and contribute to economic development while improving the quality of life of its workforce, their families, and the local community and society at large. As per MNM-024, Public Relations (PR) plays an indispensable role in communicating these voluntary actions, effectively bridging the gap between an organization's social impact and its public perception. This strategic communication ensures that genuine

Question 4

Political communication and government outreach campaigns (such as election campaigns, government policy communication, or public welfare messaging) rely heavily on public relations strategies. Analyse any one recent political or government communication campaign in India and discuss how PR tools an

Accepted Answer

Political communication and government outreach campaigns extensively leverage public relations strategies to shape public opinion and achieve policy objectives. These campaigns often involve a sophisticated blend of traditional and digital PR tools to communicate messages, build trust, and foster public participation. A notable recent example in India is the **Swachh Bharat Abhiyan (Clean India Mission)**, launched by the Government of India in 2014, which served as a powerful public welfare me

Question 5

Entertainment, sports, and celebrity-driven publicity has become a major area of contemporary public relations in India. Analyse any one recent case involving a film release, sports personality, or celebrity controversy, and examine how public relations strategies were used to manage image, media co

Accepted Answer

Contemporary public relations in India significantly leverages the entertainment, sports, and celebrity sectors to manage image, cultivate media coverage, and shape audience perception. This dynamism is evident in how film releases, sports events, and celebrity controversies are strategically handled, as often discussed in Public Relations studies (MNM-024).

Let's analyze the case of the film 'Pathaan' and the controversy surrounding its song 'Besharam Rang' prior to its release in January 2023

MNM-024 Solved Assignment — January 2026 / July 2026

Public Relations | IGNOU POST GRADUATE DIPLOMA IN ADVERTISING AND INTEGRATED COMMUNICATIONS (PGDAIC)

MNM-024—January 2026 / July 2026

Public Relations

Questions & Answers

Download Study Materials

Related Courses

MNM-024 Assignment Questions — January 2026