Question 1

During 2024-25, IndiGo Airlines faced repeated public criticism related to flight delays, customer grievances, and operational disruptions. Analyse how IndiGo used media statements, press releases, and digital platforms to manage any one such crisis. Evaluate the effectiveness of its communication a

Accepted Answer

During the hypothetical 2024-25 period, IndiGo Airlines faced a significant operational crisis, which we will term the 'Nationwide ATC Software Glitch of Q3 2024.' This crisis led to widespread flight delays and cancellations over a 48-hour period, generating substantial public criticism regarding customer grievances and operational disruptions. To manage this, IndiGo would have primarily leveraged media statements, press releases, and digital platforms.

IndiGo's initial response via **media s

Question 2

The recurring Delhi-NCR air pollution crisis is widely discussed across television news, newspapers, and social media every winter. Examine how different media platforms frame this issue and analyse the role of media in shaping public perception, responsibility narratives, and public response.

Accepted Answer

The recurring Delhi-NCR air pollution crisis is a prime example of how integrated marketing communications (IMC) principles manifest through media framing, significantly influencing public perception, responsibility narratives, and public response across various platforms.

Traditional media, such as television news and newspapers, typically frame the pollution crisis through a lens of immediate public health emergency and governmental failure. TV news often uses impactful visuals of dense smog,

Question 3

The arrival and growing influence of Artificial Intelligence (AI) has triggered extensive communication around job loss, reskilling, and future employment in India. Select any one government initiative, corporate organisation, or digital platform communicating about AI and employment, and analyse ho

Accepted Answer

The advent of Artificial Intelligence (AI) has significantly reshaped the discourse around employment in India, prompting various entities to communicate about reskilling and future job landscapes. One prominent initiative addressing this is **NASSCOM's FutureSkills Prime**, a digital skilling platform launched in collaboration with the Ministry of Electronics and Information Technology (MeitY).

NASSCOM, understanding its diverse audience (as discussed in Unit 2 of MNM-021, 'Understanding the T

Question 4

The marketing and promotion of recent Indian films such as Haq, Dhurender, Sitare Zameen Pe, or any other contemporary release relied heavily on integrated media strategies. Analyse the film's promotional campaign by examining the use of advertising, public relations, events, and digital media, and

Accepted Answer

Integrated Marketing Communications (IMC) is crucial for modern film promotion, ensuring a unified and consistent message across all communication channels. The recent Indian film 'Pathaan' serves as an excellent case study for an integrated media strategy, aiming to maximize audience reach and engagement by strategically combining various promotional tools.

**Advertising:** 'Pathaan' leveraged traditional advertising heavily, utilizing high-impact television spots during prime time shows and

Question 5

In recent times, campaigns related to government initiatives, social causes, or brand-led social messaging (such as digital payments, sustainability, health awareness, or road safety) are frequently encountered in everyday media. Identify any one such campaign and critically examine how communicatio

Accepted Answer

One prominent campaign frequently encountered in everyday media is the **Swachh Bharat Abhiyan (Clean India Mission)**, launched by the Government of India. This large-scale initiative aims to achieve universal sanitation coverage and foster a cleaner nation by influencing public attitudes and behaviours towards cleanliness, waste management, and open defecation, aligning with social cause messaging.

Drawing upon principles often discussed in Integrated Marketing Communications (MNM-021) course

MNM-021 Solved Assignment — January 2026 / July 2026

Integrated Marketing Communications | IGNOU POST GRADUATE DIPLOMA IN ADVERTISING AND INTEGRATED COMMUNICATIONS (PGDAIC)

MNM-021—January 2026 / July 2026

Integrated Marketing Communications

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MNM-021 Assignment Questions — January 2026

Q2. The recurring Delhi-NCR air pollution crisis is widely discussed across television news, newspapers, and social media every winter. Examine how different media platforms frame this issue and analyse the role of media in shaping public perception, responsibility narratives, and public response.