Question 1

What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?

Accepted Answer

Digital marketing, as extensively covered in MMPM-007, refers to the promotion of products or services using digital channels and electronic devices to reach consumers effectively. This modern approach leverages the internet and various online platforms, encompassing strategies like Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Pay-Per-Click (PPC) advertising, and mobile marketing. Its fundamental goal is to engage customers in the digital sp

Question 2

Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss

Accepted Answer

Advertising is a crucial component of Integrated Marketing Communication (IMC), defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. It is a mass-mediated effort to persuade an audience and is distinct from other promotional tools due to its paid, non-personal, and identified sponsor characteristics. This ensures that the message reaches a broad audience through various media channels.

Firms consider several major objectives

Question 3

Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?

Accepted Answer

Sales promotion, as defined within integrated marketing communication (IMC), refers to a diverse set of short-term incentives primarily designed to stimulate the purchase or sale of a product or service immediately. Unlike advertising, which offers a reason to buy, sales promotion offers an incentive to buy *now*. It aims for a direct and measurable impact on sales volume within a limited timeframe.

The scope of sales promotion is broad, encompassing efforts directed at various target audiences

Question 4

Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?

Accepted Answer

Media in the context of Integrated Marketing Communication (IMC) refers to the various channels or vehicles through which marketing messages are delivered to target audiences. These channels act as conduits, connecting advertisers and communicators with consumers, facilitating the transmission of information, persuasion, and reminders about products, services, or brands. Effective media selection is crucial as it determines who receives the message, how it is perceived, and ultimately, the impac

Question 5

Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?

Accepted Answer

Consumerism in India refers to the organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers. It is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. As highlighted in the MMPM-007 course material, India has witnessed a significant rise in consumerism, particularly since the economic liberalization reforms of the early 1990s.

Several factors have fueled this growth. Increased dis

MMPM-007 Solved Assignment — January 2026 / July 2026

Integrated Marketing Communication | IGNOU Master of Business Administration (MBA)

MMPM-007—January 2026 / July 2026

Integrated Marketing Communication

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MMPM-007 Assignment Questions — January 2026

Q1. What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?

Q2. Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss

Q3. Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?

Q4. Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?

Q5. Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?