Q1. What are the product and service categories where you and your family members now do online buying more often than you do in store buying? What are the major drivers of such behaviours?
Answer: The digital revolution has profoundly reshaped consumer buying patterns, leading many individuals and families, including my own, to increasingly favour online channels over traditional in-store shopping. This shift is particularly evident across a range of product and service categories, driven by a confluence of psychological, personal, and environmental factors as discussed in MMPM-001 – Consumer Behaviour. My family and I now do online buying more often than in-store buying for several key...