Q1. Describe briefly the questionnaire method of collecting primary data. State the essentials of a good questionnaire.
- Questionnaire method collects primary data using structured questions from respondents.
- Essentials include clear objectives, concise questions, and simple, unambiguous language.
- Avoid leading or biased questions to ensure neutrality and prevent influencing responses.
- Pre-testing (pilot testing) is crucial for identifying and correcting any flaws in the questionnaire.
Answer: The questionnaire method is a widely used technique for collecting primary data in quantitative research, particularly relevant in managerial applications for understanding markets, consumers, and organizational dynamics. It involves a structured set of questions, carefully designed to elicit specific information from a selected group of respondents. This method is instrumental when a researcher needs to gather information directly from individuals on a specific topic, such as consumer preferen...